"Puma SE, branded as Puma, is a German multinational corporation that develops and also produces sports as well as informal footwear, clothing and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. Puma is the third largest sportswear producer on the planet. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf as well as his brother Adolf Dassler had actually collectively developed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Manufacturing Facility). The connection in between both bros deteriorated until the two consented to divide in 1948, creating 2 different entities, Adidas as well as Puma. Both business are presently based in Herzogenaurach, Germany.

Puma has actually been a public company since 1986, detailed on the Frankfurt Stock Market. French high-end group Kering (previously referred to as Pinault-Printemps-Redoute or PPR) holds 16%, Kering's largest shareholder Artemis SA possesses 29% of the share capital. [5] Because 1 July 2013, the firm has actually been led by former football professional Bjørn Gulden (CEO).

Since 2017, Puma SE uses greater than 13,000 individuals around the world as well as distributes its items in more than 120 countries.

Following the split from his sibling, Rudolf originally signed up the freshly developed firm as Ruda (originated from Rudolf Dassler, as Adidas was based upon Adi Dassler), yet later changed the name to Puma. Puma's earliest logo design included a square and also beast jumping with a D, which was registered, together with the firm's name, in 1948. Puma's shoe and also clothes layouts feature the Puma logo design and the distinctive "" Formstrip"" which was introduced in 1958."