"Adidas AG is a multinational corporation, established as well as headquartered in Herzogenaurach, Germany, that layouts and makes shoes, clothes as well as devices. It is the biggest sportswear supplier in Europe, and the 2nd biggest in the world, after Nike. It is the holding business for the Adidas Group, which includes the Reebok sports apparel company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology business. Adidas' earnings for 2018 was provided at EUR21.915 billion.

The business was started by Adolf Dassler in his mommy's house; he was signed up with by his senior sibling Rudolf in 1924 under the name Dassler Brothers Footwear Factory. Dassler aided in the advancement of spiked running shoes (spikes) for numerous athletic contests. To improve the top quality of spiked athletic shoes, he transitioned from a previous version of heavy metal spikes to utilising canvas as well as rubber. Dassler encouraged U.S. sprinter Jesse Owens to utilize his hand-made spikes at the 1936 Summertime Olympics. In 1949, adhering to a breakdown in the relationship in between the bros, Adolf developed Adidas, and Rudolf developed Puma, which ended up being Adidas' business competitor.

Adidas' logo is three stripes, which is used on the company's apparel as well as shoe styles as a marketing help. The branding, which Adidas acquired in 1952 from Finnish sporting activities business Karhu Sports for the matching of 1600 euros and 2 bottles of bourbon, ended up being so effective that Dassler defined Adidas as "" The three red stripes company""."