"Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland Originally founded as Wilsdorf and also Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company signed up Rolex as the brand name of its watches in 1908 as well as ended up being Rolex Watch Co. Ltd. in 1915. After World war, the firm relocated its main office to Geneva, Switzerland to stay clear of heavy tax in post-war Britain, and in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the new firm name which eventually came to be Rolex SA in later years. Since 1960, the firm has actually been had by the Hans Wilsdorf Foundation, a personal household count on.

Rolex SA and also its subsidiary Montres Tudor SA design, manufacture, disperse and also service watches sold under the Rolex and also Tudor brand names. In 2018, Forbes placed Rolex as the globe's 71st most beneficial brand name. Since June 2019, among the world's leading 10 most pricey watches ever before sold at auctions, three are Rolex watches. Specifically, Paul Newman's Rolex Daytona presently holds the title of the second most expensive wristwatch as well as the 3rd most pricey watch ever before sold at public auction, fetching 17.75 million US dollars in New york city on October 26, 2017. Rolex is the biggest manufacturer of Swiss made certified chronometers. In 2005, more than half the annual production of watches licensed by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the document for the most licensed chronometer motions in the category of wristwatches."